Logo Guidelines

FITS Cable is the first in-house venture of Kisung Cable Co., Ltd. With a streamlined organization and strong synergy with its parent company, FITS Cable specializes in delivering customized cable solutions tailored to customer needs.

The logo is a key visual element that represents the core values of FITS Cable’s corporate identity, including expertise and precision. To ensure brand consistency and prevent any distortion or misuse, the logo must always be used in accordance with these guidelines.

Clear Space Guidelines

The logo is a key visual element used across all brand communications. To maintain its visual integrity, a minimum clear space must be preserved around the logo.

Clear space requirements are defined as Type A and Type B depending on usage, and must be strictly followed at all times.

Color Guidelines

The official colors of FITS Cable’s corporate identity are key elements in distinguishing the brand. To maintain consistency, these colors must always be used accurately and consistently.

As a general rule, the official colors should be reproduced using the CMYK process. However, spot colors may be used depending on the medium. While slight variations may occur due to differences in media, the color specifications in these guidelines must always be followed.

Typography Guidelines

The official typefaces are designed to complement the FITS Cable logotype and may be selected based on the nature and content of the medium. As a general rule, these typefaces should be used consistently across all media. However, alternative typefaces may be used when required by specific media conditions or design considerations.